GOOD FOOD FOUNDATION AUDIENCE ENGAGEMENT

COMING SOON

Across the US

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THE CHALLENGE

Good Food has grown exponentially in the 6 years it’s been around but, that growth has been largely industry facing. They need to expand their audience to reach consumers, too.

 

THE SOLUTION

Good Food Foundation is renowned for bringing together the best local food producers, gurus, and industry pros at satellite events and for the annual Good Food Awards. Consumers demand products that are less processed…and are produced in sustainable ways. To connect the brand to it's desired audience, I came up with a few ideas, which can fit into broader categories: Content, activations and apps. We will be producing a content series featuring the makers behind the ingredients, building an app that includes a taggable map that curates the best of the best with rating capabilities, and local events with the spirit of TedX in mind - intimate events where local makers can educate their own community, ending with a social media-friendly afterparty.

 

THE RESULTS

COMING SOON